Move – Radical Brand Identity
Move is a deliberate creative pivot — a single, decisive visual move meant to reposition a brand in a single bold stroke. Designed for rebrands and limited-edition campaigns, this poster-grade motif fuses expressive Chinese calligraphic energy with luxurious gold leaf treatment and gallery-clean negative space. The composition is intentionally minimalist, letting the “move” breathe and provoke conversation.
Design detail: the brushstroke is hand-inspired but digitally refined to maintain reproduction fidelity across print and web. The background uses a matte cream texture to suggest fine paper stock; an inset pattern of faint peony watermarking provides heritage context without distracting from the main mark. The asset works as hero artwork, print poster, or a powerful background for packaging and campaign visuals.
Use cases & conversion impact: Move makes an immediate visual claim — ideal for capsule collections, art collaborations, or heritage brands seeking modern reinvention. The boldness of the single mark translates into strong shelf recall and social media shareability. For e-commerce, use the poster as a hero image to raise perceived brand value and justify premium positioning.
Deliverables: scalable vector SVG for sharp cross-media uses, high-res print PDF (CMYK + bleed), hero PNG/WebP for web, mockups for framed print & product packaging, and a short brand rationale document to explain the move to stakeholders.
Move AI design Brand Identity
Move Radical Brand Identity
