This creative and shock awareness must be seen by all parents

Social networks are now an integral part of our lives and many of us are used to sharing portraits of our loved ones, sometimes very young. Unfortunately, the protection of this data still leaves something to be desired and, as shown by a recent study by the Telegraph, a child aged around 5 years old alone would count no less than 1,500 images of himself on the networks, exposing him to dangers. often unsuspected.

So to recall the importance of protecting children and not exposing them without their consent, the telecommunications company Deutsche Telekom has just unveiled a creative and moving awareness campaign carried out with the agency adam&eveDDB which must absolutely be seen by all parents.

It thus stages two parents going to the cinema and who, in their private circle, do not hesitate to share the moments of life with their daughter Ella. But the latter will finally discover on the screen, an older version of their daughter created using the deepfake which will send them a poignant message.

This initiative worthy of the greatest scenarios of Black Mirror is however beautiful and very real. If our actions seem harmless to us, they could have a considerable impact on the existence of our children without our suspecting it, in particular with the rise in power of artificial intelligence which has already deceived Internet users on several occasions.